Welcome to Nouvelle Direct - created to meet the needs of Beverage distributors and users for traditional and innovative new products. We have a comprehensive knowledge of the marketplace, products and machines and are dedicated to in-cup products and equipment. Nouvelle Direct is your single point of contact for both machines and cups, promoting new standards in product quality, machine reliability, business flexibility, customer service and satisfaction. QUALITY PRODUCTION Our Production Business Partner was established in 1993 and is a specialist packer of both sealed and traditional in-cup drinks using the latest technology equipment and high accuracy filling heads. It already supplies the French market with over 40m in-cups with brand leaders including Nestle, Cadbury's, Premier and Payne's, and is committed to supporting Nouvelle Direct become a significant player in the UK. Contact us today for your free price list and account application.